Held around May yearly, this festival is designed to publicise the delicious seafood of Phuket and attracts visitors during the rainy season. Activities include a Marine Tourism Resources Parade, seafood stalls, demonstrations of regional cuisines, and cultural shows.

This is held from the 1st to the 9th day of the waxing moon of the 9th Chinese calendar month, which falls roughly around September - October. During the festival, people get their food from various shrines. Many rites and rituals based on mythical beliefs are performed such as fire-walking and climbing of ladders with knife-edged rungs. There are processions around town with onlookers throwing firecrackers. The tradition is believed to offer virtues to the gods and celestial beings to protect Phuket and its people.

This was first organised to celebrate the 60th birthday anniversary of His Majesty the King, and it has now become a popular annual event held on December 5, His Majesty ‘s birthday. Entries from all over the world join to vie for the coveted trophy.